Why are Fruity blurring out VKs from photos?
Photos from Fruity have been edited in an attempt to remove VKs from the image.
It has not yet been established why the drinks are being blurred out, although it is possibly to ensure the photos don’t act as advertisements for the brand or to help promote more responsible drinking.
VKs (abbreviation for Vodkakicks) are a popular type of alcopop, sold at Fruity for £2.40.
The Gryphon have contacted LUU for more information. More to follow.