Could Tom Ford’s SS18 NYFW Collection signal the return of 90s fashion?
Ford’s now well established label is expected to reach over $2 billion in retail sales this season. Attracting the likes of Kim Kardashian, Karlie Kloss and Cindy Crawford to the front row of Park Avenue Armoury for his New York Fashion Week collection, he certainly did not disappoint.
The collection boasted Tom Ford’s signature style of big shoulder pads and oversized lapels, whilst once again proving he isn’t one to shy away from sex appeal. Ford brought us high-cut nude body suits and low-waisted trousers, grabbing the attention of the front row and reminding others of the early McQueen days. Tom Ford recently spoke of his memories from his time at Gucci in the 90s, as well as the demise of day-wear in favour of evening attire. However, he seemed determined to bring both back this season. The bright coloured bomber jackets and loose fitting trousers definitely have a strong 90s undertone, whilst his use of sequins gave the collection a more glamorous edge – reminiscent of Fords Yves Saint Laurent days (with GiGi Hadid barely recognisable in a dusty-pink sequin dress).
This season still managed to give us the strong yet sexy feel that has become synonymous with the name Tom Ford. The use of oversized, almost imposing shoulder pads gave confidence to the slender waistlines, whilst his expert use of simple and striking colours unleashed new elements of life into women’s daywear. If there is anything to be taken from this collection, it is that less is undoubtedly more. Ford has previously spoken of his desire to move away from the more is more, is more mantra which has become a trademark of modern design. Instead, Ford has expertly shown how effective a bold yet simple look can be. Will Ford oversee a 90s comeback? With this collection, and the explosion of Hilfiger’s Tommy Jeans range, it most definitely feels like a 90s comeback could be on the cards.