Tag : Nudge Theory

The ‘Latte Levy’: A Small Price to Pay to Save our Planet

6 months ago / 0 comments

A charge, nicknamed the ‘latte levy’, is being trialled by Starbucks, that will see customers charged 5p for the use of a disposable takeaway cup. The charge is part of a plan to reduce the number of disposable takeaway cups that we use, currently estimated at 2.6 billion per year. … Read More

The Human League: How Richard Thaler’s ‘Nudge’ Theory Came Out On Top

11 months ago / 0 comments

To the average person, the study of economics may appear to be a bunch of abstract theoretical concepts exclusive to those studying in further education or working in the City. However, the results of this year’s Nobel Prize suggest otherwise, conveying the impact of human nature on our economies. Leading … Read More