Cher Horowitz and her Clueless’ school mates have been dominating the world of fashion for 20 years now, and the film celebrates its anniversary this month. From the iconic yellow tartan suit, to that “totally important” Alaïa dress, Clueless was a stark contrast to the grunge style that dominated fashion at the time, and it’s no exaggeration to say it sparked a phenomenon within the industry. Look at 90s catwalks and you can’t help but notice its influence, look at todays and there’s still more than a little Cher magic to be seen.
Iggy Azalea and Charli XCX’s answer to Cher and Dionne in the video for ‘Fancy’ introduced a second wave of two piece mania, with Clueless-style getups filling shops once again. After the video was released, the film even re-surged in popularity, and Cher’s digital wardrobe inspired company Metail to finally create that digital wardrobe; http://cherwears.com, fulfilling the childhood dreams of girls the world over.
Look at the high street today and Cher is still influencing us as much as ever, tartan prints, shirts, jumpers, and of course the staple marabou trim are still filling the rails. Alexander Wang has even cited it as his favourite film, and if it’s good enough for him…
To celebrate the anniversary this there will be a special showing at the Hyde Park Picture House on the 10th of October. So, whether you’re watching it or wearing it, there’s no doubt that Clueless still has us totally buggin’, plus we have no doubt that a shopping spree in Cher’s name, is exactly the celebration she’d have wanted.