High Speed and High Fashion: LVMH’s 10-Year Partnership with Formula 1
LVMH has signed a 10-year partnership with Formula 1, bringing luxury fashion and motorsport closer than ever. From Louis Vuitton to Moët Hennessy, the collaboration highlights F1’s evolution into a global lifestyle brand.
Photo from @louisvuitton via instagram
Fashion and Luxury have fallen in love with the world’s highest form of motorsport. And with LVMH and Formula 1 signing a 10-year partnership, it’s official – and more glamorous than ever. This collaboration isn’t just about slapping a logo on a race car; it’s a strategic move that cements F1 as the ultimate luxury sport. For the luxury conglomerate, F1 is the perfect place to showcase prestige, craftsmanship, and exclusivity. Having always been considered a “billionaire’s sport” with their premium sponsors and ultra-exclusive experiences, it just seems to make sense. Now, with LVMH on board, the synergy between high fashion and high-speed racing is stronger than ever.
Week one into the season, and the partnership is already in full swing. With the “Formula 1 Louis Vuitton Australian Grand Prix” last weekend, LVMH’s presence was unmistakable. Several LVMH Maisons (including Louis Vuitton, TAG Heuer and Moët Hennessy) are involved in the partnership. Each playing high-profile roles they bringing their unique heritage and expertise to the prestigious event.
As “Victory Travels in Louis Vuitton”, the Maison handcrafts all trophy trunks for major GRAND PRIX circuits, merging heritage with innovation. Title partner for the first race, Louis Vuitton helped kick of the season in Melbourne and celebrate Formula 1’s 75th anniversary at “The Formula 1® Louis Vuitton Australian GRAND PRIX 2025”.
Tag Heuer has taken their place as the official Timekeeper for Formula 1. Marking a significant shift in the sport’s long-standing relationship with Swiss watchmaking, Tag Heuer unveiled the official pit lane clock last weekend—a custom-engineered timepiece inspired by the 1986 TAG Heuer Formula 1 collection. But timekeeping isn’t the only thing getting a luxury overhaul. Moët Hennessy has also taken over from Ferrari Trento as the official champagne supplier, ensuring that every podium celebration is paired with the iconic spray of Moët’s finest bottles.
Looking forward this partnership signals a new era for Formula 1, where luxury is no longer just an accessory but a defining feature of the sport. With LVMH’s influence, F1 is evolving beyond its traditional motorsport roots into a global lifestyle,seamlessly blending high fashion, prestige, and elite experiences.