Tag : marketing

The Best for Britain

7 months ago / 0 comments

Anti-Brexit campaign group Best for Britain has announced plans to conduct a ‘guerrilla marketing’ campaign this month in order to build support in favour of overturning the Leave result from the EU referendum, specifically in the Midlands and the north of England. This has been labelled as a ‘secret plot … Read More

Retail Sales Slump Despite Growth in Gym Wear Demand

7 months ago / 0 comments

Despite high growth in gym clothing sales, as the population seek to meet their New Year resolutions, the start of the New Year saw a fall in overall retail growth, down to only 0.1%, much lower than expectations. The fall in retail growth could be explained by falling real wages. … Read More

Presence or Presents this Christmas?

3 years ago / 0 comments

In an unprecedented move, this year John Lewis has teamed up with the charity Age UK to use their widespread reach for good. The Gryphon discusses the possible implications of this unlikely pairing. Since the success of the 2013 Bear & the Hare advert, which has now had over fifteen … Read More

Comment | Hyde Park ad – Shock advertising should be challenged

4 years ago / 0 comments

If, like me, you didn’t know about Red’s True BBQ until this week, you’ll have seen their latest shock marketing campaign to stir social media. The company have launched an ad mocking vegetarianism using a design not unlike those advertising mental health or domestic abuse helplines. Coming at the end … Read More